Comprehensive Onboarding Breakdown

$7,500 One-Time Strategic Setup & Foundation

Your investment in a rock-solid foundation that sets you up for long-term marketing success

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What Onboarding Includes

The onboarding phase is where we lay the groundwork for your marketing success. This isn't just setupโ€”it's a comprehensive strategic foundation that ensures every marketing dollar you invest delivers maximum return. Think of it as building the launchpad before the rocket takes off.

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1. Deep-Dive Business Analysis

We start by truly understanding your business, industry, competitors, and customers. This isn't a questionnaireโ€”it's a comprehensive discovery process that informs every decision we make.

Business Assessment

  • Complete business model analysis
  • Revenue stream identification
  • Current marketing audit (what's working, what's not)
  • Historical performance review
  • Growth opportunities identification
  • Competitive positioning analysis

Market Research

  • Industry landscape analysis
  • Market size and growth trends
  • Competitive intelligence gathering
  • Competitor website and marketing analysis
  • Gap analysis (opportunities competitors are missing)
  • Market positioning strategy

Customer Intelligence

  • Ideal customer profile (ICP) development
  • Buyer persona creation (3-5 detailed personas)
  • Customer journey mapping
  • Pain points and motivations analysis
  • Decision-making process documentation
  • Preferred channels and touchpoints

Data & Analytics Setup

  • Current analytics review and audit
  • Data quality assessment
  • Conversion tracking setup
  • KPI identification and baseline establishment
  • Reporting framework creation
  • Data integration planning

๐Ÿ“‹ Deliverable:

Comprehensive Business Analysis Report (30-50 pages) including market insights, competitive analysis, customer personas, and strategic recommendations

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2. AI-Powered Strategy Development

Using insights from our analysis and cutting-edge AI tools, we develop a customized marketing strategy designed specifically for your business, industry, and goals.

Strategic Framework

  • 90-day marketing roadmap
  • 12-month strategic vision
  • Channel prioritization and budget allocation
  • Campaign calendar development
  • Quick wins identification (immediate opportunities)
  • Long-term growth initiatives

Content Strategy

  • Content pillar identification
  • Editorial calendar (first 90 days)
  • Content themes and topics
  • Format strategy (blog, video, podcast, social)
  • Repurposing and distribution plan
  • SEO content opportunities

Channel Strategy

  • Organic search strategy
  • Paid advertising strategy (Google, Social, Display)
  • Social media strategy by platform
  • Email marketing strategy
  • PR and outreach strategy
  • Partnership and collaboration opportunities

AI Implementation Plan

  • AI tool selection for your business
  • Automation workflow design
  • AI SEO optimization strategy
  • Chatbot and conversational AI planning
  • Predictive analytics setup
  • Future-proofing for AI search engines

Conversion Optimization

  • Conversion funnel mapping
  • Landing page strategy
  • Lead magnet development
  • Call-to-action optimization
  • Form and checkout flow optimization
  • A/B testing roadmap

Brand Positioning

  • Unique value proposition refinement
  • Brand messaging framework
  • Tone of voice guidelines
  • Competitive differentiation strategy
  • Brand story development
  • Visual identity recommendations

๐Ÿ“‹ Deliverable:

AI-Powered Marketing Strategy Document (40-60 pages) including detailed roadmaps, channel strategies, content plans, and implementation timelines

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3. Custom Website & SEO Foundation

Your website is your digital headquarters. We either build a new high-performance site or optimize your existing one to be a conversion machine optimized for both users and search engines.

Website Development/Optimization

  • Custom website design (or redesign)
  • Mobile-first responsive development
  • User experience (UX) optimization
  • Conversion-focused design
  • Brand integration and consistency
  • Page speed optimization
  • Accessibility compliance (ADA/WCAG)

Core Pages Creation

  • Homepage design and development
  • About page
  • Services/Products pages
  • Contact page with optimized forms
  • Landing pages (2-3 high-priority)
  • Thank you and confirmation pages
  • Privacy policy and legal pages

Technical SEO Foundation

  • Site architecture planning
  • URL structure optimization
  • XML sitemap creation and submission
  • Robots.txt optimization
  • Schema markup implementation
  • SSL certificate setup
  • Canonical tag implementation
  • 301 redirect mapping (if migrating)

On-Page SEO Setup

  • Keyword research and mapping
  • Title tag optimization
  • Meta description creation
  • Header tag structure (H1-H6)
  • Image alt text optimization
  • Internal linking structure
  • Content optimization for SEO

Conversion Elements

  • Lead capture forms
  • Call-to-action buttons
  • Contact forms
  • Newsletter signup
  • Chat widget integration
  • Trust signals and social proof
  • Exit intent popups (if applicable)

Local SEO Setup (if applicable)

  • Google Business Profile optimization
  • Local business schema markup
  • NAP (Name, Address, Phone) consistency
  • Location pages creation
  • Local citations setup (top 20 directories)
  • Review strategy implementation

๐Ÿ“‹ Deliverable:

Live, optimized website with SEO foundation, conversion elements, and technical excellence. Includes site documentation and training materials.

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4. Technology Stack Implementation

We set up and integrate all the tools and platforms you need for marketing success, ensuring everything works together seamlessly.

Analytics & Tracking

  • Google Analytics 4 setup and configuration
  • Google Search Console setup
  • Google Tag Manager implementation
  • Conversion tracking setup
  • Goal configuration
  • Custom event tracking
  • Enhanced e-commerce tracking (if applicable)
  • Custom dashboard creation

Advertising Platforms

  • Google Ads account setup
  • Facebook Business Manager setup
  • LinkedIn Campaign Manager (if applicable)
  • Pixel/tag implementation
  • Conversion tracking setup
  • Audience creation
  • Campaign structure development

Email Marketing Platform

  • Email service provider selection and setup
  • List import and segmentation
  • Email templates design
  • Automation workflow setup
  • Signup form integration
  • Deliverability optimization
  • Compliance setup (GDPR, CAN-SPAM)

CRM System

  • CRM platform selection and setup
  • Contact database organization
  • Sales pipeline configuration
  • Lead scoring setup
  • Integration with website and email
  • Automated workflows
  • Team access and permissions

Social Media Management

  • Social media scheduler setup
  • Profile optimization (all platforms)
  • Content calendar integration
  • Analytics connection
  • Social listening tools setup
  • Team collaboration setup

SEO & Content Tools

  • Enterprise SEO platform setup (Ahrefs/SEMrush)
  • Keyword tracking configuration
  • Competitor monitoring setup
  • Backlink monitoring
  • Content optimization tools
  • Rank tracking setup

AI & Automation Tools

  • AI content tools setup
  • Chatbot implementation (if applicable)
  • Marketing automation platform
  • Workflow automation setup
  • AI analytics tools
  • Integration between systems

Reporting & Dashboards

  • Custom reporting dashboard creation
  • Automated report setup
  • KPI tracking implementation
  • Real-time performance monitoring
  • Client portal access
  • Mobile app setup (if available)

๐Ÿ“‹ Deliverable:

Fully integrated technology stack with all systems connected and optimized. Includes access credentials, training documentation, and setup guides.

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5. Initial Campaign Launch & Quick Wins

We don't just planโ€”we execute. During onboarding, we launch initial campaigns and implement quick wins to start generating results immediately.

Initial Content Creation

  • 2-3 foundational blog posts
  • Core service/product pages copy
  • About and team content
  • Initial email sequences
  • Social media content (first 2 weeks)
  • Landing page copy

Paid Campaign Launch

  • Initial Google Ads campaigns
  • Facebook/Instagram ad campaigns
  • Campaign creative development
  • Audience setup and targeting
  • Budget allocation
  • Performance monitoring setup

SEO Kickstart

  • Initial backlink outreach
  • Directory submissions
  • Google Business Profile setup (if applicable)
  • Local citation building
  • Content optimization
  • Technical SEO fixes

Social Media Launch

  • Profile optimization
  • Initial content posting
  • Community engagement start
  • Social advertising launch
  • Influencer outreach (if applicable)
  • Social listening setup

๐Ÿ“‹ Deliverable:

Live marketing campaigns across multiple channels with performance tracking and optimization plans in place.

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6. Team Training & Knowledge Transfer

We ensure your team understands the systems, strategy, and how to work effectively with us.

Platform Training

  • Dashboard and reporting training
  • CRM system training
  • Analytics platform overview
  • Tool access and usage
  • Best practices guidance

Process Documentation

  • Standard operating procedures
  • Workflow documentation
  • Brand guidelines
  • Content calendar process
  • Approval workflows

Communication Setup

  • Dedicated Slack/Teams channel
  • Meeting schedules
  • Reporting cadence
  • Emergency protocols
  • Feedback mechanisms

Strategy Presentation

  • Formal strategy presentation
  • Q&A session
  • Stakeholder alignment
  • Goal setting workshop
  • Success metrics review

๐Ÿ“‹ Deliverable:

Comprehensive training materials, documentation, and ongoing support framework for seamless collaboration.

Onboarding Timeline

Our structured 4-6 week onboarding process ensures thorough preparation and smooth launch:

Week 1-2

Discovery & Analysis

  • Kickoff meeting and goal setting
  • Business analysis and research
  • Competitor and market analysis
  • Customer persona development
  • Current state audit
Week 2-3

Strategy Development

  • Marketing strategy creation
  • Channel planning
  • Content strategy development
  • Technology planning
  • Website planning (if new/redesign)
Week 3-4

Implementation

  • Website development/optimization
  • Technology stack setup
  • Platform integrations
  • Initial content creation
  • Campaign structure building
Week 5-6

Launch & Training

  • Website launch
  • Campaign launches
  • Team training sessions
  • Documentation delivery
  • Transition to ongoing services

Complete Onboarding Deliverables

๐Ÿ“Š Strategic Documents

  • Business Analysis Report (30-50 pages)
  • Marketing Strategy Document (40-60 pages)
  • 90-Day Action Plan
  • 12-Month Marketing Roadmap
  • Buyer Personas (3-5 detailed)
  • Competitive Analysis Report

๐ŸŒ Website & SEO

  • Custom website (or optimized existing)
  • 5-10 core pages
  • 2-3 optimized landing pages
  • Technical SEO implementation
  • On-page SEO optimization
  • Local SEO setup (if applicable)

๐Ÿ› ๏ธ Technology Setup

  • Google Analytics 4
  • Google Search Console
  • Advertising platforms
  • Email marketing platform
  • CRM system
  • SEO tools
  • Social media tools
  • Custom dashboards

๐Ÿ“ Content & Campaigns

  • 2-3 foundational blog posts
  • Website page copy
  • Initial email sequences
  • Social media content (2 weeks)
  • Ad creatives
  • Landing page copy

๐Ÿš€ Campaign Launches

  • Google Ads campaigns
  • Social media ad campaigns
  • SEO initiatives
  • Email marketing automation
  • Social media presence

๐Ÿ“š Training & Documentation

  • Platform training sessions
  • Process documentation
  • Brand guidelines
  • SOPs and workflows
  • Access credentials
  • Support materials

Why the Onboarding Investment Matters

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Strategic Foundation

Without proper strategy and planning, marketing dollars are wasted. Our thorough onboarding ensures every dollar of your ongoing investment delivers maximum ROI.

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Faster Results

Starting with a solid foundation means we can move faster and achieve results sooner. No trial-and-error periodโ€”we hit the ground running with proven strategies.

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Right Tools, Right Setup

Properly configured tools and integrations prevent costly mistakes and data gaps. We set everything up correctly from day one.

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Scalable System

The foundation we build during onboarding is designed to scale with your business, supporting growth for years to come.

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True Partnership

Deep discovery and strategy work creates a true partnership. We become an extension of your team, fully aligned with your vision and goals.

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Competitive Advantage

Most competitors skip this crucial foundation work. Your investment in strategy gives you an unfair advantage in the market.

Onboarding Investment vs. DIY Approach

DIY Approach
Skyabove Onboarding
Timeline
6-12 months of trial & error
4-6 weeks to full launch
Strategy
Guesswork and assumptions
Data-driven, AI-powered strategy
Website
Template-based, not optimized
Custom, conversion-optimized
Tools
Basic, disconnected systems
Enterprise tools, fully integrated
Results
Inconsistent, slow growth
Measurable, predictable growth
Total Cost
$15,000+ (hidden costs)
$7,500 (all-inclusive)

Ready to Build Your Marketing Foundation?

The $7,500 onboarding investment is a one-time fee that sets you up for long-term success. Combined with our $2,500/month ongoing services, you'll have a complete marketing department working to grow your business from day one.

โœ“ Complete in 4-6 weeks
โœ“ Full strategy & implementation
โœ“ Ready to scale from launch
Schedule Free Consultation

Let's discuss your business goals and create a custom onboarding plan.